We will distribute commodity categories taking into account these data:. Download BCG Matrix example. It is desirable to preserve this state of affairs as long as possible. Subsequently, we need to analyze the prospects of "Difficult children" more deeply: is it possible to turn them into "Stars". It is essential to consider that usually, an organization will have a varied product portfolio, with different growth rates and market share. Therefore, some products will require financial investments and will cause losses until they can achieve cash flow balance, while low growth products and good market share tend to generate excess cash.
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Characteristics of Each Quadrant -Dogs, located in the lower right hand quadrant on the grid, do not generate much money as they have low market share and little to no growth. Limitations of using the BCG Matrix: -High market share is only one of many success factors; neither is market growth the only indicator of market attractiveness. Publish a template Learn more about digital publishing.
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